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Double Promotion
Of the 10 releases in January, which one flexed the best marketing muscle? Content may be the key to box-office success but an aggressive marketing strategy usually ensures the best possible...
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Selling Point
UTV Motion Pictures’ and Nadiadwala Grandsons’s Heropanti featuring newcomers was a worthy winner for best-promoted film in the month of May, as it grabbed the hearts of the youth and more The roster...
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Ek Success Story
Balaji Motion Pictures used every trick in the book to promote Ek Villain, which raced past its competitors as the best-promoted film in June Balaji Motion Pictures’ Ek Villain featuring Sidharth...
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Second Wind
With Salman Khan-starrer Kick launching the second half of the year, thetrade is looking forward to a windfall Eid is almost upon us, the harbinger of the festive season. And kick-starting this...
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Turning Videshi Into Desi
Adapting from a book seems to be passé, the latest trend is to adapt from a foreign film instead What’s common between Priceless, Warriors, Alone, Knight And Day, My Girlfriend Is An Agent and The...
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Second Wind
Attempting remakes is all the rage but turning old classics into money spinners is much trickier than it seems The success of Farhan Akhtar’s Don a few years ago and Karan Malhotra’s Agneepath more...
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Calling The Shots
Amid the virtual craze to take the directorial plunge, the question is: are some film professionals more suited to directing than others? In the film industry, who doesn’t want to be captain of the...
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Top This!
Filmmakers name the movies that scored well at the box office in 2014 and analyse what worked and what didn’t With only a couple of days to go before 2014 comes to a close, we continue to analyse the...
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Star Shine
A handful of A-listers will be taking a sabbatical from the big screen in 2015 but will their absence impact business at the box office? We have begun the year with a happy hangover in Aamir Khan’s...
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Taking Guard
How badly will the upcoming World Cup and IPL tournaments impact the business of cinema in the next few months? Four years after India’s smashing victory at the ICC World Cup, the mother of all...
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Juggling Act
Film professionals are increasingly playing multiple roles as they switch between acting, direction and production. Does this have any bearing on the projects they are associated with? This creative...
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Going West
Does the Hollywood tag impact the perception of our actors – or the business of their films – back home? If Hindi movies are our actors’ bread and butter, landing a role in a Hollywood production is...
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Mind Your Language
India is increasingly becoming an important market for Hollywood films. Ever since the surge in box-office numbers for Hollywood releases a few years ago, the West has been quite upbeat about India....
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The ‘In’ Thing
Back in 1967, Sharmila Tagore sipped Coke on celluloid in the film An Evening In Paris. More than four decades down the line, we see various brands tying up with films for in-film branding. So much...
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Encore!
Taking a gander at the list of the highest-grossing films of all time makes one thing clear – Bollywood loves sequels. The overwhelming majority of the highest grossers are either sequels of films or...
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Forward March
Women-centric films are increasingly talked about, what with the film-going audience maturing and also with content taking centre-stage. But how are women faring behind the camera, as technicians as...
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Future Perfect
After a near-drought in the first half of 2015, the second half might just have‘blockbuster’ written all over it In a few days from now, we will be halfway through the year, and it’s time to gauge how...
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Let’s Dance!
Disney’s ABCD 2 featuring Varun Dhawan, Shraddha Kapoor and Prabhudheva was a worthy winner for the best-promoted film in the month of June as it grabbed the heart of the nation. According to...
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Combo Deal
Many A-list actors are teaming up with new-age directors for a slew of films. Will this potentially deadly pairing script a new chapter in Hindi cinema and bump up box-office collections? In most...
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Small Is Big
Young actors are discovering just how potent television can be as a career-booster asmore and more of them turn to the small screen to raise their popularity ratings Actors have used the small screen...
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